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Social Media Management Software

Social media management software is a communication tool that offers you the ability to manage your accounts, publish content, schedule posts, and track data analytics. 

Social Media Management : related categories

Our selection of 28 social media management software

Zoho Social

All-in-one SMO Software to Grow a Business on Social Media

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
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Paid version from US$15.00 /month

Manage your social media with ease. Schedule, publish, and track posts across multiple platforms.

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With intuitive drag-and-drop functionality, Zoho Social streamlines social media management. Analyze performance with custom reports and collaborate with team members.

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BuzzSumo

Content analysis software for social media

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Analyze social media trends and find popular content with this powerful management tool.

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BuzzSumo allows you to search for top-performing content in your industry, track engagement metrics, and discover influencers to help boost your social media presence. With its intuitive interface and comprehensive data analysis, BuzzSumo is a must-have for any social media marketer looking to stay ahead of the game.

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Iconosquare

Analytics, management & scheduling for your Social Media

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €49.00 /month

Manage all your social media platforms in one place with this software. Schedule posts, track analytics, and engage with your audience easily.

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With this social media management software, you can streamline your social media strategy by scheduling posts in advance and monitoring your analytics to make data-driven decisions. Interact with your audience by responding to comments and messages all in one place.

Read our analysis about Iconosquare

Benefits of Iconosquare

check In-depth Analytics and reporting

check Scheduling, comments management

check Hashtags, mentions and competitors listening

Learn more

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Agorapulse

Simple & Affordable Social Media Management

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €79.00 /month

Manage your social media with ease. Schedule posts, engage with your audience, and track your performance all in one place.

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Agorapulse simplifies social media management by providing a user-friendly platform that allows you to schedule posts across multiple channels, monitor and reply to comments and messages, and track key metrics such as engagement and reach.

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Meltwater Monitor

Capture and Analyse Real-time Insights with Media Monitoring

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This Social Media Management software offers real-time monitoring, analytics and reporting to track brand mentions, competitor activities and industry trends.

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With Meltwater Monitor, you can easily customise your dashboard to view relevant data and insights, engage with your audience and manage social media campaigns across various platforms. The software also provides sentiment analysis and influencer identification to help you make data-driven decisions.

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Tweetdeck

Efficient Social Media Management Dashboard

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Manage multiple social media accounts in one place with ease. Schedule posts, track mentions and engage with your audience effortlessly.

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With Tweetdeck, you can streamline your social media management by monitoring multiple accounts and hashtags simultaneously. The intuitive interface allows you to schedule posts, track analytics and engage with your audience in real-time. Plus, the customizable columns make it easy to organize your feeds and stay on top of important conversations.

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Qwaya

Advanced Ad Management for Business Growth

No user review
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Pricing on request

Streamline social media management with a powerful software that automates ad campaigns, optimises targeting and tracks ROI.

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Qwaya simplifies social media advertising by automating Facebook and Instagram campaigns, optimising targeting and tracking ROI with detailed analytics. Save time and boost performance with this top-rated tool.

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Sendible

Streamline Social Media Management Efficiently

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €24.00 /month

Streamline your social media management with this all-in-one solution. Schedule posts, track analytics, and collaborate with team members.

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With this software, you can easily manage multiple social media accounts in one place. Its intuitive interface allows you to schedule and publish posts, monitor engagement, and measure performance. You can also collaborate with team members by assigning tasks and approvals.

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Sprout Social

A platform to communicate on networks

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Manage all your social media channels in one place with powerful scheduling, publishing, and analytics tools.

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With Sprout Social, you can easily schedule and publish posts across multiple social media channels, collaborate with team members, monitor brand mentions and hashtags, and track your performance with in-depth analytics. Stay ahead of the competition with insights into audience engagement and trends.

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Potion

Revolutionise Your Workflow with Powerful CRM Software

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5.0
Based on 76 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Manage all your social media platforms in one place with this software. Schedule posts, track analytics and engage with your audience easily.

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With this Social Media Management software, you can streamline your social media activities. Its intuitive interface lets you plan and publish posts, track performance metrics, and engage with your followers. Save time and effort by managing all your social media accounts from one place.

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Sociality.io

Boost Your Social Media Strategy Effectively

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4.6
Based on 148 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$3.00 /month

Manage multiple social media channels, schedule posts, and track performance with this social media management software.

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Stay on top of your social media game with Sociality.io. Engage with your audience, monitor your brand mentions, and get detailed analytics to improve your social media strategy. Save time and streamline your social media management with this powerful tool.

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Hollispot

Post on Facebook, Instagram, Twitter & LinkedIn

No user review
close-circle Free version
close-circle Free trial
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Paid version from €9.00 /month

Streamline your social media presence with intuitive management tools, customisable reporting, and automated scheduling.

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With Hollispot, you can easily manage multiple social media accounts, track performance with detailed analytics, and schedule posts in advance for maximum efficiency. The platform also includes a content library and collaboration tools to streamline your team's workflow.

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adhook

Ads Tool for cross-channel digital advertising campaigns.

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4.8
Based on 72 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline social media management with this software. Schedule posts, analyse results and engage with your audience with ease.

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With this software, you can schedule posts for multiple social media platforms in one place. Analyse your results with detailed reporting and customisable dashboards. Engage with your audience by responding to messages and comments directly from the platform. Save time and increase efficiency with this all-in-one social media management solution.

Read our analysis about adhook

Benefits of adhook

check Create & manage ads in one place

check Keep the overview without losing time

check Automatic rule based campaign optimizations

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Omnilink

Seamless Connectivity for Enhanced Business Efficiency

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5.0
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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close-circle Free demo

Pricing on request

Manage your social media seamlessly with advanced scheduling, analytics and monitoring tools.

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Keep your social media presence active and engaging with Omnilink's intuitive dashboard. Schedule posts in advance, monitor mentions and track engagement with our powerful analytics tools.

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swat.io

Efficient Social Media Management for Effective Brand Strategy

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4.0
Based on 112 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This social media management software helps you schedule, publish, and analyse content across multiple platforms.

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With an intuitive interface and collaboration features, swat.io streamlines your social media workflow. Its powerful analytics tools provide insights to improve your content strategy.

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RADAAR

Advanced Social Media Management for Seamless Collaboration

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$9.99 /month

Streamline your social media management with powerful scheduling, monitoring and analytics tools.

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With RADAAR, you can easily schedule posts across multiple platforms, monitor brand mentions and hashtags, and gain valuable insights through detailed analytics. Save time and increase engagement with our all-in-one social media management solution.

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Conte.ai

Innovative Content Creation Platform for Modern Teams

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$369.00 /month

Streamline social media with powerful management tools.

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Schedule posts, monitor analytics, and engage with audiences across multiple platforms with ease. Get a comprehensive overview of your social media presence and improve your strategy.

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Cosmic Data

The Social Room for Managing Your Establishments !

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5.0
Based on 3 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline social media management with this software. Schedule, publish and analyse content on multiple platforms with ease.

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Automate repetitive tasks with Cosmic Data's intuitive interface. Gain insights into your audience's behaviour and optimise your social media strategy accordingly.

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DarwinRX

Enhance Your Pharmacy Management with Advanced Solutions

No user review
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Paid version from €17.00 /month

Streamline your social media management with this powerful software. Schedule posts, track analytics and engage with your audience all in one place.

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DarwinRX is a comprehensive social media management tool that allows you to plan and schedule posts across multiple platforms. Easily track engagement and monitor analytics to optimise your social media strategy. With features like real-time notifications and audience targeting, DarwinRX helps you stay on top of your social media game.

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LOOQME

Insightful Media Monitoring Tool for Businesses

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Manage all your social media in one platform. Schedule posts, engage with followers, and analyze performance.

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LOOQME's Social Media Management software streamlines your social media strategy. With a user-friendly interface, you can easily schedule posts across multiple platforms, engage with your audience, and track your performance with in-depth analytics. Say goodbye to juggling multiple accounts and hello to a more efficient social media presence.

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Social Media Management software: purchase guide

What is social media management software?

Definition 

Social media management software such as Agorapulse are ideal solutions to optimize your company's notoriety. It is a platform designed to facilitate the management of Facebook /Twitter/ Google+/ LinkedIn/ Instagram accounts... and many other social media. Adopting this solution saves time while ensuring the development of your social strategy by automating some of the tasks of a community manager. 

How does it work? 

These programs include automated services to better manage a company's profiles by allowing it to animate its community or organize contests. The tool also includes modules programmed to collect information about the company and its competitors while managing its followers and friends. To take advantage of the tool, you must subscribe to a subscription. All data collected by the application will be backed up on the cloud, allowing the user to access it at any time. 

What are the main features of social media management software?

A social media management software must allow a social media manager and a community manager to offer the best digital marketing strategies to improve a brand's reputation across social networks. Here are the main features that social media management software should offer:

Flow monitoring 

In companies, monitoring remains an essential task to have all the relevant information on social media in order to prevent and increase the productivity of their market. With this type of tool, the user will be able to quickly collect data on his competitors, his brand as well as his category topics by programming a search on all online content including predefined keywords and hashtags. 

Here are the main features to manage your communication on social networks:

  • Manage multiple accounts, centralise all your Facebook, Twitter, Instagram, Linkedin, etc.
  • Programming posts
  • Integration of your site's RSS feeds to automatically publish articles
  • Analyze the performance of your web-marketing actions with statistics
  • Image management
  • Programming schedule
  • Plan social media content
  • Publish publications on social networks
  • Respond to requests for information
  • Automate and schedule publications on social networks
  • Store content and archive posts

Data processing

Once the data has been collected, it is important that the tool provides an easy-to-analyze dashboard to ensure that the decisions to be made are optimized. This table must be well organized by clearly separating each piece of information: message, comment, blog, forum... The same applies to published images. The content collected must be classified according to its relevance. 

The preparation of statistical reports 

A statistical report is usually based on the information collected. The tool generates graphs based on these data in order to provide the marketing campaign manager with ideas for reflection. These proposals are based on the company's e-reputation, the performance of a publication, positive and negative comments on the company and its competitors... These well-studied reports will allow them to improve their brand image. 

Who uses social media management software? 

Automating your competitive intelligence is an interesting solution for all companies wishing to optimize their performance by monitoring public opinion on current products, on little-known or well-known brands, or simply on their reputation. These online social network management programs are therefore aimed at all companies looking for a tool that can help them manage their image on social networks. 

What are the benefits of using social media management software?

Advantages 

  • Using this type of tool provides an overview of the company's popularity 
  • These applications are presented as the best solutions to closely monitor online conversations about your company and have all the information that can influence your reputation. 
  • An online social network management tool improves communication by allowing the user to respond in real-time to messages and reactions from his customers. 
  • It saves time in the execution of projects.  
  • Generate more traffic to your site
  • Increase your fan community
  • Save time in your social network management

Disadvantages 

  • The tools offered in the free version are for the most part defined over a limited trial period. Once the date has expired, a subscription becomes necessary. 

How to choose the best social media management software? 

  • Functionality: it is essential that the software allows publication on social networks where the company is present. Not all of them give access to the same social media. We must, therefore, be careful about who is managed and who is not. 
  • Interaction: the purpose of social networks and creating interaction, here between a brand and its subscribers. It is, therefore, necessary that the community manager is notified quickly and easily of new comments, in order to be able to respond to them.  
  • Adequate cost: there are many tools available at an affordable price that include more or less the same features as those available at a high price. 

The best tools for managing free and open-source social networks

  • Hootsuite
  • Tweetdeck
  • Feedly
  • SocialRank
  • Crowdfire

The most popular social media management tools

For self-entrepreneurs, freelancers and self-employed people 

  • Nukesuite
  • Sensitive
  • Buffer

For start-ups

  • AgoraPulse 
  • Netvibes
  • Mention

For VSEs 

  • Tip up
  • Social Sprout
  • Brand24

For SMEs

  • Linkfluence
  • Paper.li
  • Rival.IQ

Providing community management requires powerful software, like a social network management tool. These applications make it possible to develop the popularity of a brand by providing its web animations, the aim is to increase its audience and attract as many potential customers as possible.

Social Media Management softwares: Q&A

How does a social media management software work?

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Social media management software allows you to manage your social media accounts from a single platform. It enables you to schedule posts, engage with your audience, track analytics and monitor mentions of your brand across various social media channels.

What features should I look for when looking for social media management software?

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When looking for social media management software, you should look for features such as scheduling, analytics, monitoring and collaboration tools. You may also want to consider integrations with other tools, such as CRM software or email marketing platforms.

What are the benefits of social media management for my company?

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Social media management can help your company to save time, increase engagement with your audience and improve your social media marketing strategy. It can also help to monitor and respond to customer feedback, as well as track the success of your social media campaigns.

What are the best social media management software options?

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Some of the best social media management software options include Hootsuite, Sprout Social, Buffer and Agorapulse. Each of these platforms offers a range of features to help you manage your social media accounts effectively.

What are the free social media management software alternatives I could try?

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Some free social media management software alternatives you could try include TweetDeck, Hootsuite Free and Buffer Free. While these options may have some limitations, they can still be useful for small businesses or individuals looking to manage a few social media accounts.