BuzzSumo is an online application that measures the performance of content posted on social media. This tool will help you identify the hottest topics, analyse what's being said about your company and your competitors, and find relevant influencers for your brand.

Content management on social media

BuzzSumo synchronises with your social media accounts (Facebook, LinkedIn, Twitter, Pinterest, Google +) to enable you to measure the performance of each of your posts:

• Number of views

• Number of shares

For each of your campaigns, generate reports and measure which channel performed best.

Marketing watch

BuzzSumo enables you to program alerts on content posted on social media that relates to you: content, tag, keyword, etc. 

Identify these messages and respond to them: 

• Improve your brand image

• Easily manage crises: identify negative messages and deal with them before they go viral

• Identify the key influencers you need to contact to improve your image on social media and analyse the influence strategies implemented by your competitors.

This process also enables you to analyse your competitors' content:

• Set alerts

• Automatic notification

• Benchmark your content against that of your competitors

Forum analysis

BuzzSumo has recently created a module that lets you analyse the questions asked by Internet users on the most popular forums: Amazon, Reddit, Quora, etc. Knowing the topics and questions most asked by Internet users enables you to include them in your marketing actions to capture their attention and generate more leads.

The software allows you to create analysis reports by exporting the content you're interested in.

Who is Buzzsumo for?

This content analysis tool is designed for companies of all sizes, and especially for marketing teams specialising in content marketing, SEO, PPC, social networks and public relations.