adhook : Ads Tool for cross-channel digital advertising campaigns.

The ultimate Ads Tool for your digital advertising campaigns on Google,
Facebook, Instagram, LinkedIn and Twitter!

Create & manage ads in one place

With adhook you get the All-in-One Ads Tool for the online advertising of your company! You create comprehensive campaigns in no time and make adjustments in a few clicks without having to switch between different ad platforms. Supported advertising networks:
 

• Google Ads (Search, Display, Shopping)
• Facebook Ads (Facebook, Instagram)
• LinkedIn Ads
• Twitter Ads

Automated campaign creation

With the chat based campaign creation in adhook you answer some questions about your campaign plans. From the answers, adhook creates a proposal for your campaign, which you can check in all details before activating it. The campaign proposal consists of the following parts depending on your answers.
 

• Generation of Google Ads ad groups
• Generation of Facebook interests
• Generation of LinkedIn target groups Criteria
• Generation of Twitter target groups Criteria
• Creation of a dynamic Google Ads ad group
• Creation of dynamic Google Ads search ads (DSA)
• Creation of advanced Google Ads search ads
• Creation of responsive Google Ads search ads (RSA)
• Creation of responsive Google Ads search ads (RSA)
• Creation of LinkedIn image displays
• Creation of Twitter image ads
• Proposal for budget & duration

Notifications of important results & suggestions

adhook regularly compiles important results of your advertisements and sends them as messages to your e-mail inbox (daily, every three days or weekly). In the campaign chat you can reply to the messages, for example to get more information. Examples:
 

• Summarised results per campaign
• Results of the campaign per advertising network
• Results of Google Ads keywords
• Results of triggered Google Ads search queries
• Comparison of advertisements with very different performance
• Triggered Google Ads search queries for review
• New Google Ads keyword suggestions
• Non-optimal results of Google Ads keywords for review

Google Analytics Integration

In order to further evaluate your ads in Google Analytics, adhook automatically generates UTM parameters so that you can easily check which user comes from which campaign and which ad. In addition, the following metrics are automatically read from your Google Analytics account and integrated into your adhook statistics, so you have the most important data in one place.
 

• Numbers of sessions
• Average duration of meetings
• Bouncerate

Automatic optimization rules

With the automatic rules of adhook you create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click-through rate, cost-per-click or cost-per-conversion. You will be notified about every optimization carried out. Examples:

• Pause ads with below average click-through rates
• Pause ads with above average click prices
• Badly performing Google Ads keywords pause
• Advertising groups with below-average costs per Pause conversion