Seismic Content : Accelerate Your Sales Cycles with Personalised Content
Seismic Content: in summary
Seismic Content is a SaaS content management solution designed for sales, marketing, and sales enablement teams within large enterprises. Its goal is clear: to centralise, personalise, and automate content distribution to maximise sales performance.
Seismic users are professionals in industries such as finance, technology, healthcare, and retail, where efficiency and compliance are essential. Primarily, they are salespeople looking to quickly customise documents and marketers optimising sales campaigns.
Key Benefits:
- Content Centralisation: Access a single hub to manage and share your resources.
- Rapid Personalisation: Create tailor-made content for each client in just a few clicks.
- Real-Time Analytics: Optimise your actions with accurate and up-to-date data.
Seismic improves team efficiency, accelerates sales cycles, and ensures message compliance in regulated industries.
This SaaS approach transforms how companies manage sales content, simplifying the search, customisation, and distribution processes at scale.
Its benefits
Quick access to organised, up-to-date content in a centralised hub
Fast, personalised document customisation for each prospect
Real-time analytical tracking of content’s impact on sales
Its disadvantages
Some features may require training
Appvizer's opinion
We tested Seismic Content in a demanding sales environment, and the platform proved to be a real asset for centralising, personalising, and quickly distributing sales content. From the outset, we appreciated its seamless integration with Salesforce and Outlook, allowing us to manage documents without leaving our usual tools. This saved us valuable time by avoiding the need to juggle between multiple platforms.
The LiveSend feature was particularly useful, as it allows us to track how prospects interact with the documents we send: knowing when and how they view our content helps us intervene at the right moment and adjust our sales approach. Additionally, document personalisation is intuitive, enabling us to create tailor-made materials quickly.
However, while the platform is powerful, we found the learning curve to be a bit steep at first, especially with the interface, which can seem confusing. The search function could also be improved to provide more precise results. Once these challenges are overcome, Seismic becomes an indispensable tool for efficiently organising our documents, maintaining brand consistency, and improving our sales cycles.
Seismic Content: its rates
Seismic Content's pricing is customised based on the specific needs of each business, including team size, required features, and industry. The solution offers several key features:
- Centralised content management: A single hub to organise and share documents.
- Dynamic personalisation: Create tailor-made content for each prospect.
- Real-time analytics: Precise tracking of content performance.
- Multiple integrations: Easy connection with CRMs, email platforms, and other tools.
To get a personalised quote, it is necessary to contact Seismic directly.
standard
Rate
On demand
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Seismic Content: the complete test
We had the opportunity to test Seismic Content as part of our sales activities. This experience allowed us to concretely evaluate how the platform improves content management and distribution while optimising interactions with our prospects.
1. LiveSend: Real-Time Interaction Tracking
When testing LiveSend, we immediately realised how essential this feature is for tracking prospect interactions. Every document sent is tracked: we know exactly when and for how long a prospect viewed the content. This level of detail allowed us to adjust our sales follow-ups in a highly targeted manner.
For example, after sending a product presentation, we saw that a prospect spent more time on certain sections, which allowed us to focus our next discussion on those points.
LiveSend gives us a competitive edge, as we know exactly when and how to follow up with our prospects, significantly increasing the efficiency of our sales cycles.
2. Dynamic Document Personalisation
Dynamic personalisation is a real time-saver for us. Instead of having to recreate presentations or documents for each client, we can easily adjust the necessary elements in just a few clicks while adhering to the company’s branding guidelines.
This allows us to present personalised documents that speak directly to each prospect’s needs.
For example, during our last pitch to a large client in the technology sector, we were able to seamlessly customise a presentation by directly integrating information specific to their challenges while maintaining consistency with our overall message. This flexibility makes all the difference, as it allows us to quickly and accurately respond to their expectations.
3. Content Automation to Ensure Compliance
Managing compliance in a company where documents are constantly evolving can quickly become a headache. Thanks to content automation, we were able to automate document updates, ensuring that everyone always accesses the latest approved version. This eliminated the risk of using outdated versions, which is crucial in regulated sectors like finance or healthcare.
In a recent project, we were able to automate the distribution of new compliant product brochures, instantly updating them for our global sales teams. This not only saved us time but also strengthened the consistency of our brand message.
In short, these features make Seismic Content indispensable for our sales teams, combining personalisation, precise tracking, and automation while ensuring optimal performance in our sales processes.
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