Smartlook is a cutting-edge analytics tool designed for businesses aiming to understand user behaviour across their websites and mobile apps. With session recordings, heatmaps, and events tracking, it empowers marketers and developers with actionable insights to optimize user experience and boost conversions.

What are the main features of Smartlook?

Comprehensive Session Recordings

Delve deep into individual user interactions with Smartlook's session recordings. This feature allows businesses to visually track user journeys and identify any hurdles they might face, refining the overall experience provided.

• Visualise each user's journey for detailed analysis
• Identify friction points and optimise user flow
• Filter recordings by specific events or actions

Interactive Heatmaps

Smartlook's heatmaps display where users engage most frequently on your platform. By highlighting clicks, scrolls, and movements, these heatmaps provide powerful insight into user preferences and behaviour patterns.

• Identify hot zones of user interaction
• Understand user engagement trends
• Adapt page designs based on user interest

Event Tracking

Unlock the power of data with Smartlook’s event tracking feature. It goes beyond basic metrics, allowing businesses to define and measure custom events, providing specific information on user actions that matter most.

• Track conversion paths and user actions
• Quantify user engagement with custom events
• Seamlessly integrate with existing analytics systems

Detailed Funnel Analysis

Smartlook provides advanced funnel analysis capabilities to pinpoint drop-off points in conversion paths. This enables businesses to streamline processes and enhance the effectiveness of marketing strategies.

• Map out user paths from start to finish
• Identify stages with high drop-off rates
• Optimise conversion rates with targeted improvements