FullStory is an innovative platform designed for businesses seeking comprehensive insights into digital user behaviour. It caters to product managers, marketers, and customer support teams by offering in-depth session replay, intuitive heatmaps, and robust customer journey analytics that simplify data-driven decision making.

What are the main features of FullStory?

Detailed Session Replay

Understand user interactions deeply with FullStory’s session replay. This feature captures the entire user journey, allowing you to replay sessions with precision.

• User Journey Playback: See every click, scroll, and mouse movement.
• Event Analysis: Break down sessions to analyse specific actions.
• Anonymised Data: Protect user privacy while gaining insights.

Comprehensive Heatmaps

Visualise user interaction patterns effortlessly with FullStory's heatmaps. These heatmaps help identify hotspots on your web pages for better optimisation.

• Click Maps: Identify where users click most frequently.
• Scroll Maps: Understand how users navigate through your content.
• Attention Maps: Discover which areas retain users’ focus.

Advanced Customer Journey Analytics

FullStory’s analytics delve into user behaviour to unearth trends and anomalies, empowering teams to make informed decisions and improve user experience.

• Path Analysis: Track common paths taken by users across your site.
• Segment Creation: Filter sessions by user behaviour for targeted analysis.
• Conversion Funnels: Pinpoint where users drop off and optimise for conversions.

Craft a seamless digital experience by tapping into the powerful features that FullStory provides, helping your business stay ahead in understanding user behaviour.