DMPs are data analytics solutions that collect, match and unify customer data for personalized marketing actions.
Hybrid cloud software with unified data management, backup, and recovery solutions for businesses.
Cohesity Data Cloud allows users to manage their data from a single platform, ensuring data resilience, efficient backup, and speedy recovery. The software offers seamless integration with public cloud providers and allows for easy migration of data to the cloud.
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Streamline your data management with this powerful platform. Intuitive interface, customisable dashboards and real-time analytics.
With this data management platform, gain insights quickly and easily. The user-friendly interface allows for customised dashboards, while real-time analytics ensure you stay up-to-date. Say goodbye to data chaos and hello to streamlined processes.
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Create and manage custom forms easily with this form builder software. Streamline your workflows and data collection with its user-friendly interface.
With this software, you can design and publish forms without any coding knowledge. It also allows for integration with other systems and offers advanced security features to protect your data. Save time and improve productivity with this powerful tool.
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This Data Management Platform (DMP) software offers advanced data analytics, segmentation and targeting capabilities for businesses.
It allows businesses to collect, organise and analyse customer data from multiple sources to optimise marketing campaigns and improve customer engagement. The software's intuitive interface and automation capabilities make it easy to use for businesses of all sizes.
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Streamline your data management with our powerful software. Centralise data from multiple sources, automate workflows and enhance collaboration.
Our Data Management Platform helps you to easily manage data from multiple sources. With automated workflows, you can save time and reduce errors. Collaborate with your team and make data-driven decisions with confidence.
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A powerful data management platform that streamlines content creation, sharing and collaboration across multiple devices and locations.
With its advanced security features, intuitive interface and customizable workflows, this software is ideal for businesses of all sizes looking to boost productivity and streamline content management. Its cloud-based architecture means you can access your data from anywhere, at any time, while its powerful search capabilities make finding the right content a breeze.
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Streamline your data management with this powerful platform. Get real-time insights, automate processes, and improve decision-making.
With its intuitive interface and robust features, this data management platform makes it easy to collect, store, and analyse data from multiple sources. Use advanced analytics tools to identify patterns, gain insights, and make data-driven decisions that drive business growth.
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A powerful Data Management Platform software that efficiently stores and manages large amounts of data, allowing for easy access and analysis.
Advernet's DMP software provides advanced targeting capabilities, enabling users to segment their data and create custom audiences for their advertising campaigns. Its user-friendly interface and real-time data processing make it a top choice for data-driven businesses.
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Streamline data management with this powerful platform. Organise, analyse and visualise data with ease.
This easy-to-use software enables businesses to centralise data from multiple sources, automate data processing, and generate real-time reports. Its intuitive interface and customisable dashboards make data analysis a breeze.
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Fully customizable for free without being a programmer
It works also Offline
App Customized with tailored-made Interfaces
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A powerful platform for data management, offering seamless integration, real-time analytics, and robust data segmentation for effective marketing strategies.
Pyx AI is designed to enhance data management capabilities by providing seamless integration with various data sources. Its real-time analytics enable users to derive insights instantly, facilitating quicker decision-making. Furthermore, the robust data segmentation feature allows for tailored marketing strategies, ensuring that campaigns reach the right audience at the right time. This comprehensive approach optimises marketing efforts and improves overall performance.
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A leading data management platform offering seamless data governance, migration, and backup solutions to enhance operational efficiency and ensure compliance.
AvePoint is a comprehensive data management platform (DMP) designed to support organisations in managing their data throughout its lifecycle. It includes robust features for data governance, migration, and backup, enabling businesses to streamline processes and reduce risks associated with data loss or mismanagement. With user-friendly interfaces and powerful analytics, it supports compliance with regulations while enhancing operational efficiency across various environments.
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Discover advanced audience segmentation, real-time analytics, and seamless data integration, optimising data management with intuitive dashboards for better insights.
Tale Of Data provides a robust suite of features for effective audience segmentation, enabling users to target specific demographics with precision. Its real-time analytics offer insights into data performance and user engagement, allowing for informed decision-making. The platform also supports seamless data integration, ensuring that various data sources work harmoniously together. With its intuitive dashboards, users can easily visualise data trends and derive actionable insights to drive marketing strategies.
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A robust DMP offering data integration, audience segmentation, and real-time analytics to optimise marketing strategies and enhance user engagement.
DQE is a comprehensive Data Management Platform designed to streamline data integration from diverse sources, enabling effective audience segmentation and targeted marketing. Its real-time analytics capabilities provide insights that drive informed decision-making, enhancing user engagement and maximising return on investment. With user-friendly dashboards and advanced reporting features, DQE simplifies the management of customer data while ensuring compliance with privacy regulations, making it an ideal choice for businesses seeking to leverage their data effectively.
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A powerful platform for data management offering data quality, governance, and integration features to streamline analytics and reporting processes.
Ataccama ONE is a comprehensive data management platform designed to enhance the efficiency of data analytics and reporting. Key features include robust data quality assessments, effective data governance practices, and seamless integration capabilities. The software enables organisations to ensure their data is accurate and trustworthy, facilitating better decision-making. Users can manage their data assets effectively while improving compliance with regulatory standards, leading to a more informed business strategy.
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Offers advanced data collection, audience segmentation, and integration capabilities to enhance targeting and measurement for marketers.
Lotame is a comprehensive data management platform that facilitates seamless data collection and audience segmentation. It empowers marketers by providing robust integration options with various marketing tools, allowing for improved targeting strategies. The platform's advanced analytics capabilities also enable precise measurement of campaign effectiveness. By harnessing diverse data sources, it helps optimise marketing efforts and ensures that brands connect with their desired audiences effectively.
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This platform offers data governance, cataloguing, and lineage tracking, ensuring compliance and enhancing data quality across organisations.
Collibra is a comprehensive Data Management Platform that empowers organisations to implement effective data governance strategies. Its features include robust data cataloguing, which aids users in discovering, understanding, and managing data assets efficiently. Lineage tracking provides transparency into data origins and transformations, while the platform also ensures regulatory compliance. By enhancing data quality and facilitating collaboration across teams, it becomes a vital tool for data-driven decision-making.
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Robust data integration, audience segmentation, and real-time analytics empower marketers to effectively target and engage users.
Adobe Audience Manager is a comprehensive Data Management Platform that excels in data integration, allowing users to consolidate diverse data sources seamlessly. Its advanced audience segmentation capabilities enable precise targeting based on user behaviour and preferences. Additionally, real-time analytics provide invaluable insights that help marketers refine their strategies and enhance engagement with the right audiences at the right moments, ultimately driving better campaign performance.
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A leading DMP that harnesses data for targeted marketing, audience segmentation, and analytics to enhance brand engagement and drive conversions.
Oracle BlueKai is a robust Data Management Platform (DMP) that empowers marketers to leverage extensive data sources for refined audience targeting and segmentation. With advanced analytics capabilities, it facilitates the understanding of customer behaviour, enabling brands to craft personalised marketing strategies. The platform's integration capabilities streamline workflows, optimising advertising efforts across various channels to maximise ROI. Organisations benefit from enhanced engagement and conversion rates through data-driven decision-making.
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A robust platform that simplifies data collection, management, and sharing with powerful integration tools and real-time analytics.
CastorDoc is an advanced Data Management Platform that streamlines the processes of data collection, management, and sharing. Key features include seamless integration with other systems, enabling users to effortlessly connect their existing tools. The platform also boasts real-time analytics, offering valuable insights into data trends, which enhances decision-making. Designed for efficiency, it supports collaboration across teams while ensuring data integrity and security throughout the lifecycle.
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A powerful Data Management Platform that streamlines data integration, enhances analytics, and ensures compliance through user-friendly dashboards.
Data Enso serves as an robust Data Management Platform (DMP) designed to optimise data handling processes. It features seamless data integration capabilities, empowering users to aggregate disparate data sources effortlessly. Enhanced analytics tools allow for deeper insights and informed decision-making. Furthermore, it prioritises compliance, ensuring that data practices adhere to relevant regulations. User-friendly dashboards facilitate easy navigation and efficient data management for businesses of all sizes.
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The DMP solution allows you to collect, unify, segment and analyze data from all your channels and information systems (e.g. data, CRM, call center...). In this way, you leverage your customers' in-depth knowledge, improve the engagement, and return on investment of your campaigns. You bring together the worlds of customer marketing (CRM) and online advertising (display) to combine knowledge and foster a better customer experience.
Over the past few decades, marketing has evolved a lot and its maturity has not ceased to grow, from mass marketing (product marketing) to event marketing, to finally arrive, to individualized marketing and whose interactions with customers are made, in an increasingly real-time and contextual environment.
Customer journey data, even anonymous, is the fuel for your future marketing actions. Why deprive yourself of the ability to collect, unify, operate and analyze this data in depth to better understand behaviors and uses and adapt your strategy accordingly.
DMP (Data Management Platform) solutions make it possible to collect data relating to the customer journey but are also able to match the anonymous user and the authenticated user. The Data Management Platform also allows you to develop the uses on this data, through the connectors available as standard but also by integrating with your existing solutions.
Data management platform is a business solution for marketing departments, which aims to collect, unify, segment, execute and analyze the results of marketing campaigns. DMPs act as a true unified management and execution center for marketing strategy:
DMPs often do everything on paper but much less in reality. To choose a DMP correctly, it is, therefore, necessary to make a comparison after tests by asking the editors to commit to the functionalities they offer.
The number one choice of a DMP is its ability to unify all of the company's marketing and sales data despite the complexity of the information system. Then it is a question of being able to set up useful, profitable and large-scale marketing actions. For example, some platforms are not in a position to propose truly omnichannel actions.
The price of a DMP depends on the marketing and commercial power it can develop. It takes $25,000 and $50,000 /year to set up a good quality DMP.
DMPs are used by companies with large volumes of data who are interested in utilizing a more industrialized and automated way. These companies are often historical players in the consumer goods sector (transport, retail, food, e-commerce, etc.). There are currently about a hundred DMPs active in France; it is a relatively young tool in the world of data analysis, marketing and customer relations. Banks and insurance companies will also use DMPs because they collect a lot of valuable but unused data (simulating a loan application, visiting a branch, transferring money, increasing purchases, etc.). The DMP will enable them to address their customers' needs in a very relevant way.
In general, we can say that DMPs are used by companies that have significant resources and possess a lot of data.
The DMP mainly makes it possible to internalize and unify all marketing data in its information system. This not only reduces costs but also opens up very important opportunities in terms of individualized marketing, which is a major trend in customer relations:
A DMP software collects, organises and analyses data from various sources to create a unified view of your audience. It helps you to segment your audience, create customised marketing campaigns and track their performance.
Look for a DMP software that offers data collection, audience segmentation, customisation and analytics capabilities. Also, ensure that it integrates with your existing marketing tools and provides data privacy and security.
A DMP software helps you to understand your audience better, target them with personalised campaigns, improve ROI and reduce wastage. It also helps you to comply with data privacy regulations and ensures the security of your data.
There are several DMP software options available in the UK market such as Adobe Audience Manager, Salesforce DMP, Lotame and Bluekai. However, the best option depends on your specific requirements and budget.
There are some free DMP software alternatives available such as Piwik PRO and Open Web Analytics. However, these may have limited features compared to paid options and may not provide the level of support that paid options offer.
