DMPs are data analytics solutions that collect, match and unify customer data for personalized marketing actions.
Streamline your business workflows with this software that provides customizable templates, task assignments, and progress tracking.
Say goodbye to manual processes and hello to increased productivity with this cloud-based solution. Easily collaborate with team members, automate recurring tasks, and integrate with other tools for a seamless workflow.
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Streamline your data management with this powerful platform. Intuitive interface, customisable dashboards and real-time analytics.
With this data management platform, gain insights quickly and easily. The user-friendly interface allows for customised dashboards, while real-time analytics ensure you stay up-to-date. Say goodbye to data chaos and hello to streamlined processes.
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Create and manage custom forms easily with this form builder software. Streamline your workflows and data collection with its user-friendly interface.
With this software, you can design and publish forms without any coding knowledge. It also allows for integration with other systems and offers advanced security features to protect your data. Save time and improve productivity with this powerful tool.
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This Data Management Platform (DMP) software offers advanced data analytics, segmentation and targeting capabilities for businesses.
It allows businesses to collect, organise and analyse customer data from multiple sources to optimise marketing campaigns and improve customer engagement. The software's intuitive interface and automation capabilities make it easy to use for businesses of all sizes.
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Streamline your data management with our powerful software. Centralise data from multiple sources, automate workflows and enhance collaboration.
Our Data Management Platform helps you to easily manage data from multiple sources. With automated workflows, you can save time and reduce errors. Collaborate with your team and make data-driven decisions with confidence.
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A powerful data management platform that streamlines content creation, sharing and collaboration across multiple devices and locations.
With its advanced security features, intuitive interface and customizable workflows, this software is ideal for businesses of all sizes looking to boost productivity and streamline content management. Its cloud-based architecture means you can access your data from anywhere, at any time, while its powerful search capabilities make finding the right content a breeze.
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Streamline your data management with this powerful platform. Get real-time insights, automate processes, and improve decision-making.
With its intuitive interface and robust features, this data management platform makes it easy to collect, store, and analyse data from multiple sources. Use advanced analytics tools to identify patterns, gain insights, and make data-driven decisions that drive business growth.
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A powerful Data Management Platform software that efficiently stores and manages large amounts of data, allowing for easy access and analysis.
Advernet's DMP software provides advanced targeting capabilities, enabling users to segment their data and create custom audiences for their advertising campaigns. Its user-friendly interface and real-time data processing make it a top choice for data-driven businesses.
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Streamline data management with this powerful platform. Organise, analyse and visualise data with ease.
This easy-to-use software enables businesses to centralise data from multiple sources, automate data processing, and generate real-time reports. Its intuitive interface and customisable dashboards make data analysis a breeze.
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Fully customizable for free without being a programmer
It works also Offline
App Customized with tailored-made Interfaces
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Pyx AI empowers businesses with advanced AI-driven analytics, providing data-driven insights for strategic decision-making.
Ideal for data analysts and business leaders, its standout features include real-time analytics, predictive modelling, and intuitive data visualisation.
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Tale of Data is a cutting-edge platform that leverages AI and No-Code technology to automate the detection, correction, and removal of data errors, inconsistencies, and duplications.
We help businesses democratize data quality, ensuring continuous accuracy and consistency across their datasets. Key Features Data Discovery: Discover Perform a comprehensive audit of your data to identify errors and ensure the integrity of your information.
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A powerful Data Management Platform (DMP) software with advanced features for managing, storing, and sharing data.
Alfresco One offers a comprehensive solution for businesses to manage their data efficiently. It allows users to organise and store data in a secure manner, collaborate with team members, and access data from any device. The software also provides advanced search capabilities, workflow automation, and integration with other business systems.
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The DMP solution allows you to collect, unify, segment and analyze data from all your channels and information systems (e.g. data, CRM, call center...). In this way, you leverage your customers' in-depth knowledge, improve the engagement, and return on investment of your campaigns. You bring together the worlds of customer marketing (CRM) and online advertising (display) to combine knowledge and foster a better customer experience.
Over the past few decades, marketing has evolved a lot and its maturity has not ceased to grow, from mass marketing (product marketing) to event marketing, to finally arrive, to individualized marketing and whose interactions with customers are made, in an increasingly real-time and contextual environment.
Customer journey data, even anonymous, is the fuel for your future marketing actions. Why deprive yourself of the ability to collect, unify, operate and analyze this data in depth to better understand behaviors and uses and adapt your strategy accordingly.
DMP (Data Management Platform) solutions make it possible to collect data relating to the customer journey but are also able to match the anonymous user and the authenticated user. The Data Management Platform also allows you to develop the uses on this data, through the connectors available as standard but also by integrating with your existing solutions.
Data management platform is a business solution for marketing departments, which aims to collect, unify, segment, execute and analyze the results of marketing campaigns. DMPs act as a true unified management and execution center for marketing strategy:
DMPs often do everything on paper but much less in reality. To choose a DMP correctly, it is, therefore, necessary to make a comparison after tests by asking the editors to commit to the functionalities they offer.
The number one choice of a DMP is its ability to unify all of the company's marketing and sales data despite the complexity of the information system. Then it is a question of being able to set up useful, profitable and large-scale marketing actions. For example, some platforms are not in a position to propose truly omnichannel actions.
The price of a DMP depends on the marketing and commercial power it can develop. It takes $25,000 and $50,000 /year to set up a good quality DMP.
DMPs are used by companies with large volumes of data who are interested in utilizing a more industrialized and automated way. These companies are often historical players in the consumer goods sector (transport, retail, food, e-commerce, etc.). There are currently about a hundred DMPs active in France; it is a relatively young tool in the world of data analysis, marketing and customer relations. Banks and insurance companies will also use DMPs because they collect a lot of valuable but unused data (simulating a loan application, visiting a branch, transferring money, increasing purchases, etc.). The DMP will enable them to address their customers' needs in a very relevant way.
In general, we can say that DMPs are used by companies that have significant resources and possess a lot of data.
The DMP mainly makes it possible to internalize and unify all marketing data in its information system. This not only reduces costs but also opens up very important opportunities in terms of individualized marketing, which is a major trend in customer relations:
A DMP software collects, organises and analyses data from various sources to create a unified view of your audience. It helps you to segment your audience, create customised marketing campaigns and track their performance.
Look for a DMP software that offers data collection, audience segmentation, customisation and analytics capabilities. Also, ensure that it integrates with your existing marketing tools and provides data privacy and security.
A DMP software helps you to understand your audience better, target them with personalised campaigns, improve ROI and reduce wastage. It also helps you to comply with data privacy regulations and ensures the security of your data.
There are several DMP software options available in the UK market such as Adobe Audience Manager, Salesforce DMP, Lotame and Bluekai. However, the best option depends on your specific requirements and budget.
There are some free DMP software alternatives available such as Piwik PRO and Open Web Analytics. However, these may have limited features compared to paid options and may not provide the level of support that paid options offer.
