Ptengine is designed to elevate businesses by offering detailed web analytics and heatmapping tools. Perfect for data-driven marketers and business analysts, it excels in comprehensive visual data representation and real-time performance tracking, making it a standout choice against competitors.

What are the main features of Ptengine?

Advanced Heatmap Analytics

Understanding user interaction with your website is crucial for optimisations. Ptengine's advanced heatmap analytics provide insights into user behaviour, ensuring you capture essential data for strategy formation.

• Click Heatmaps: Visualise where users are clicking most frequently, optimising CTAs and content placement.
• Scroll Heatmaps: Analyse how far visitors scroll on your pages to enhance critical content visibility.
• Attention Heatmaps: Determine which sections hold user interest longest, perfecting layout and design elements.

Real-time Traffic Analysis

Make informed decisions swiftly with Ptengine's real-time traffic analysis. This feature ensures you're always updated with the latest visitor metrics and site performance data.

• Instant Data Updates: See up-to-the-minute traffic stats, identifying sudden changes or trends quickly.
• Visitor Session Replay: Watch individual user sessions to comprehend user paths and potential drop-off points.
• Geo-location Data: Gain insights into where your audience resides, enhancing location-targeted strategies.

Conversion Rate Optimisation Tools

Drive more meaningful conversions through Ptengine's optimisation tools. These features are designed to refine the user journey, facilitating higher engagement and conversion rates.

• A/B Testing: Experiment with different page layouts and content strategies to find the most effective combinations.
• Funnel Analysis: Identify and address points in the user journey where engagement drops, improving overall conversion pathways.
• Personalisation Features: Tailor content and offers to specific audience segments for more targeted user engagement.